PR consultation, or PR consulting as a service in the field of Public Relations is considered by many as a substantive conversation with a relevant expert. Usually, at the end of such a dialogue, the expert advises the client on how to solve the stated problem or takes a time out to think and soon return with recommendations. Most Ukrainian PR consultants give a theory with which the client is left alone. Therefore, about 60% of consultation recipients are disappointed in a bunch of reasonable installations of the consultant, 30% are ready to order PR consultation again, and only 10% independently take the recommended measures. Such a reputation of the service inclines businesses to the decision to order PR outsourcing, which is significantly more expensive than PR consulting. This reality prompted me to create the author’s method of PR consultations WWHD – What Why How to Do. Thanks to this method, after a conversation with me, my client receives a clear understanding of what and why needs to be done, and most importantly – expertise in the form of written step-by-step instructions on how exactly to do and what should be avoided. In addition, I stay with my client in the chat for the entire cycle of implementing my recommendations. More details about PR support according to the WWHD model are here.
It so happened that most people associate reputation management services with Public Relations. However, public relations and media relations are just a puzzle piece of a large-scale intricate picture called Reputation Management. With all that, in this area, companies and individuals have a great demand for consultations on business reputation management in Ukraine or abroad. PR consultation on reputation risk management, repelling information attacks, building a reputation profile, etc. involves deep analytical work of an expert consultant, a thorough analysis of the client’s problem, modeling of situations, and sometimes representation of the client’s interests. In this case, my PR consulting methodology WWHD acquires special value, since it decomposes complex reputational difficulties into atoms, and makes their solution a roadmap, taking into account reputational risks. In addition to the methodology, the experience of an expert in reputation management plays an important role. Here you can get acquainted with my expertise and professional background: Alexander Skrypchenko – Reputation agent 79. You can order a consultation on PR or order a consultation on reputation management here.
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